Sanrio Digital, the developer and publisher of Hello Kitty Online, ran a charity event called Food for Friends 2 to benefit Haiti earthquake relief. Thanks to the efforts of our players, Sanrio Digital made a donation to Medecins Sans Frontieres (Doctors Without Borders) on behalf of HKO, its players, and sponsor publishers. The donated amount was US$ 18,038.30, and was calculated based on the in-game efforts of HKO players. The donation was sponsored by Sanrio Digital, Burda:ic GmbH and Oriented Games.

Here is the thank you letter we received from Doctors Without Borders:

(Click the image to view the PDF file)

Food for Friends 2 was a great success, and we hope that what we all accomplished by working together will encourage everyone to help those in need. See you at our next charity event!

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Zoo Publishing Inc. and Sanrio Digital have just released their brand new game, “Hello Kitty Birthday Adventures” for the NDS!

Players will go on adventures with Hello Kitty to look for the perfect present for each Sanrio character she meets. Stamps and stickers for Hello Kitty’s birthday book can be attained by playing mini-games, helping friends, and finding special object throughout the game. Players will also get to attend special holiday parties throughout the year to deliver birthday presents to their favorite Sanrio characters.

Features:
* Spend time visiting friends, hanging out, and shopping for gifts in 5 different locations: Central Square, Forest, Grassy Hill, Main Street, and Downtown.
* Includes many Sanrio Characters such as: Hello Kitty, Badtz Mary, Kuririn, Chococat, Cinnamoroll, Dear Daniel, Deery Lou, Keroppi, Kiki, Lala, Mimmy, Papa, Mama, My Melody, Pochacco, Purin, and Usahana.
* Over 10 mini-game styles – varies per each character or goal.
* Fully realized Hello Kitty World.
* Blow out birthday candles using the Nintendo DS microphone.

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During the last week of January 2010, Hello Kitty Online held a special charity event called Food for Friends 2. The goal of the event was to track the in-game efforts of players and convert them into real-world donations to Doctors Without Borders (Medecins Sans Frontieres) for the benefit of Haiti earthquake victims. And now, we are pleased to announce the results!

By the end of the 10-day event, Hello Kitty Online players from across different regions generated a staggering total 1,248,257 virtual crafted items! We won’t bore you with the arithmetic, but at the end of the day this means a donation to Doctors Without Borders for the sum of US$ 18,038.30!

The donation is sponsored by Sanrio Digital as well as Burda:ic GmbH and Oriented Games. Sanrio Digital will make the donation on behalf of HKO players and publishers. North American publisher Aeria Games is arranging for its own donation independently.

Donation receipts will be posted on the Hello Kitty Online website.

On behalf of all sponsors, we would like to extend our gratitude to the players who selflessly dedicated their time and effort to this event. Your efforts will make a difference to the people of Haiti, who suffered a terrible catastrophe. Please consider making your own donation to Doctors Without Borders or any other aid organization. We hope that you enjoyed the opportunity to help those in need. See you in the next event!

Update: Sanrio Digital has made the donation to Doctors Without Borders on behalf of HKO, its players, and sponsor publishers. Click here for details!

The Hello Kitty Online team

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Chinese New Year is one of the most important holidays in the Chinese communities. What’s more, this year we’ll celebrate it with Valentine’s Day! Sanrio Digital hereby wishes all of our business partners, SanrioTown and Hello Kitty Online fans a happy Chinese New Year! We also wish you good luck and health in the Year of the Tiger!

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Celebrate love and friendship with Hello Kitty’s Valentine’s Day Surprise, the new event brought to you by Hello Kitty Online! This special event runs February 11-16, 2010, and brings exciting additions to the game!

Special Valentine’s quests

The Love Bug has come to town for a visit, and he’s doing what he does best: spreading warm, fuzzy feelings to celebrate the month of love and friendship. He’s preparing a bunch of gifts, but he needs a little help from you to finish. Visit the Love Bug in Florapolis and see how you can lend him a hand!

A familiar guest is in town for the festivities: Cupid! The messenger of love is looking for groups of people willing to help him. In order to help Cupid you will need to work together with other players in our brand new Grouping system! So form a group and go talk to Cupid in Sanrio Harbour!

The quests from Cupid and the Love Bug will only be available until the end of February 15, 2010, so be sure to finish all your quests by then!

New feature: Group system

From February 11, 2010 onwards you and your friends will be able to group together and take on special challenges that are only available through the new Group system. Being in a group will allow you to access Cupid’s special quest chain. It will also make your adventures more exciting! Note: you must be in a group to start Cupid’s quests!

More details on the Group system coming soon, so stay tuned!

Return of the Dream Room tutorials

The Valentine’s update sees the return of the Dream Room, the special tutorial stage for new players. New players will find themselves in a four-room zone where friendly Sanrio characters will show them the basics of HKO.

Limited-edition items

This event introduces many cute new items for your character. Simply collect Happy Hearts and exchange them for the cool new items at any Party Master NPC located in all major cities. You get Happy Hearts by completing Valentine’s day event quests, or by playing the Emote Game (play by talking to the Party Master NPC in any major city). If you have leftover Birthday Tokens and Candy Cane Shards from previous HKO events, you can turn them into Happy Hearts simply by right-clicking on them!

The main Valentine’s event – February 15, 2010
Gather around Sanrio Harbour on February 15, 2010 and wait for the Game Master’s signal to participate in another massive cooperation game, where special treats are in store for all players! Don’t miss the big party!

Love is in the air this February, so come celebrate Valentine’s Day with Hello Kitty and fans! We hope you enjoy Hello Kitty’s Valentine’s Day Surprise!

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