Sanrio Global Consumer Products is pleased to announce the arrival of several new iPhone/iPod touch applications featuring pop icon Hello Kitty(R). The applications were created in conjunction with Sanrio Co, Ltd. (Tokyo), Sanrio Digital (Hong Kong) and in partnership with AITIA Corporation (Tokyo). Select products are available now through Apple’s iTunes App Store and the agreements are effective immediately.

"Hello Kitty entering into the iPhone/iPod touch space connects our consumer to the fast-paced, on-the-go world of today," says Janet Hsu, President of Sanrio Global Consumer Products. "We are thrilled to offer our tech-savvy fans fun and relevant ways to personalize their iPhone and iPods with interactive content and accessories. We are confident that our global partners, with their understanding of the Hello Kitty brand, will together offer a complete mobile experience."

In celebration of Hello Kitty’s 35th Anniversary this year, AITIA Corporation has developed a series of iPhone/iPod touch applications that launched in 77 countries last week, including the U.S. & Japan. iHelloKitty Tokyo is inspired by the cultures of Tokyo and offers users the chance to dress Hello Kitty in street fashion items from various locations in Tokyo (Harajuku’s Gothic Lolita and Akihabara’s Maid). Hello Kitty Camera uses a unique facial recognition feature to automatically create fun and customized photos featuring supercute Hello Kitty designs. Hello Kitty 35th Anniversary allows fans to join in the celebration of her anniversary with a special screening of the Hello Kitty Colors video (the theme of this anniversary), an anniversary countdown clock and a Hello Kitty design museum - plus it provides the user with instant news & updates on Hello Kitty’s anniversary. Hello Kitty 35th Anniversary is free to users for download; the other applications retail for $2.99 and are available now at Apple’s iTunes App Store.

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Sanrio Digital announced that the animated TV series produced in partnership with Dream Cortex, The Adventures of Hello Kitty & Friends, has won the DigiCon6 Award 2008 “Prize for Effort” Certificate for the Hong Kong region. The Hong Kong regional award ceremony was held at the Hong Kong Convention and Exhibition Centre.

The DigiCon6 Awards, organized by Japan TBS (Tokyo Broadcasting System), is one of the most recognized animation awards in Japan.  The awards are open not only to Japan but to other Asian countries as well including China, Hong Kong, Korea, Singapore, India, Taiwan, Jordan, Thailand and Malaysia.

There are a total of 2,248 entries for the 10th DigiCon6 Awards.

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World’s Cutest MMOG Launches In July 2009

Kuala Lumpur, 8 June 2009 – The much anticipated Hello Kitty Online is coming to Malaysia and Singapore! Based on wildly popular Sanrio characters like Hello Kitty, Badtz-Maru, Keroppi and many others, Hello Kitty Online combines the massive popularity of online role-playing games with social networking, all set in Sanrio Land, the virtual world of Hello Kitty and friends. This free to play game will launch in Malaysia and Singapore in July 2009 on game portal gloot.net.

Hello Kitty Online is a unique massively multiplayer online role-playing game (MMORPG) that provides a fun and visually appealing online environment combining social networking and the massive popularity of online role-playing games. Players can interact with other online players in the friendly virtual world of Hello Kitty.Oriented Games, the official exclusive game publisher of Hello Kitty Online for Singapore and Malaysia will offer the game via its gaming portal gloot.net.

Hello Kitty Online lets players put their creativity to good use in the customisation of their chosen characters, which includes many different options for the character’s hair, facial features, clothes, shoes, accessories, and more. This wide range of customisation options allows each character to be different, reflecting the unique identity and personality of each player.

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Hong Kong and São Paulo, Brazil – June 12, 2009: Sanrio Digital (www.SanrioDigital.com) based in Hong Kong and Boston, and online games publisher GameMaxx (www.GameMaxx.com.br) based in São Paulo, today announced they have partnered to launch Hello Kitty Online in Brazil. Hello Kitty Online is the official massively multiplayer online role-playing game (MMORPG) that features the beloved global icon along with Sanrio’s other lovable characters. Under the terms of the agreement, GameMaxx will manage online publishing, i-café distribution, and game service operations of Hello Kitty Online in Brazil. GameMaxx will also operate a Brazilian edition of SanrioTown, , the community and social networking site integrated with Hello Kitty Online.

“Sanrio Digital is very excited to partner with GameMaxx to bring Hello Kitty Online to our fan base in Brazil. The rapid growth of free-to-play games and social media in Brazil suggests an ideal market for the social networking integration between Hello Kitty Online and SanrioTown,” said Robert Ferrari, Vice President of Publishing & Business Development of Sanrio Digital.

“GameMaxx is proud to partner with Sanrio Digital to introduce Hello Kitty Online and SanrioTown to online gamers in Brazil. We are confident that the game’s brand appeal, unique design, and social networking features will result in high demand across the region among female online gamers,” said Gilberto Akisino, Chief Executive Officer of Gamemaxx.

Hello Kitty Online is launching in various territories throughout 2009, using a free-to-play model with optional premium upgrades. Players will undertake exhilarating adventures and interact with other players and over a hundred Sanrio characters including Hello Kitty, Badtz-Maru^™, My Melody^®, and many others. Backed by Sanrio’s highly successful intellectual property, Hello Kitty Online is one of the few MMORPG titles that targets a primarily female gaming audience. As she celebrates her 35^th Anniversary in 2009, Hello Kitty continues her expansion with a presence in all multi-media platforms and new markets.

About Hello Kitty Online

Hello Kitty Online, developed by Sanrio Digital and Typhoon Games, is the official massively multiplayer online role-playing game (MMORPG) featuring Hello Kitty and other Sanrio characters, and the first MMORPG to integrate social networking web services into the game experience. In addition to standard features such as customizable avatars, guilds, skill systems, and player economy, Hello Kitty Online offers a social networking platform including blogs, video sharing, and email services provided by SanrioTown.com. For more information please visit www.hellokittyonline.com.

About Sanrio Digital

Sanrio Digital is a joint venture between Typhoon Games (HK) Ltd. and Sanrio Co. Ltd. Sanrio Digital is responsible for the expansion of Sanrio intellectual property assets into various digital and online media, leveraging an extensive library of original material that includes world-famous brands such as Hello Kitty, Badtz Maru, My Melody and others. For more information please visit www.sanriodigital.com

About GameMaxx

Gamemaxx is an Entertainment company that was created in January 2007, aiming to bring great games to the Brazilian market. The company then gathered some experts in the gaming segment to put some titles to the test. Gamemaxx is a company that works together with Kinomaxx, a 11-year-old company leader in screen advertising in Brazil. For more information, please visit www.gamemaxx.com.br.

About SANRIO DO BRASIL

SANRIO develops, distributes and licenses a unique collection of over 12,000 gift, stationery and fashion accessory items for women of all ages.  SANRIO was founded in 1960 based on the concept that a small gift can bring a big smile to a child of any age.  Today there are over 75 SANRIO boutiques in South America. In addition, SANRIO character-branded products are sold throughout Latin America in department stores, specialty stores and national chain stores. For more information, please visit www.sanrio.com.br

Contacts:

Sanrio Digital (The Americas)

Robert Ferrari

VP Publishing & Business Development

Tel: +1 (617) 899-3347

E-mail: rferrari@sanriodigital.com

Sanrio Digital (HK) Ltd.

Tel: +852 2540-2237

Fax: +852 2803-0211

E-mail: press@sanriodigital.com

GameMaxx

Gilberto Akisino
Chief Executive Officer

Tel: +55 11 3377-8717
Fax: +55 11 3377-8727
E-mail: gilberto@gamemaxx.com.br

Sanrio do Brasil

Chris Daniels

Chief Operating Officer

Tel: + 5511-4689- 8099

E-mail:  cdaniels@sanrio.com

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Hello Kitty Online has just been taken to a whole new level! A lot of cool new stuff will definitely greet you when you play the game as new adventure maps, quests, avatars and a whole new city to discover has just been added!

The most apparent addition to this new version of HKO is the new city where players can hang out at: Beijing! Enjoy walking its Chinese-themed streets and visit its cool places like the Bubble Dome and the Forbidden Museum!

New fun-filled quests are also added to the game: go surfing, try your skills in brewing coffee and find your way through a mind-boggling maze!

HKO avatar customization will be much more fun now! When you start the game with a new character, more hair styles, faces and skin tones are now available compared to the previous version. This also goes to the item mall and NPC shops as hundreds of new items will also be available for purchase.

As an additional treat, HKO will be coming to more countries! Stay tuned as to which country Hello Kitty Online will visit next and keep posted on our official site to stay in the loop with what’s new on Hello Kitty Online!

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